Matthew Blaine Coaching

We developed the brand identity and microsite for Matthew Blaine Coaching, a leadership and executive compensation coach for finance professionals. Using our Cortype brand compass for preliminary discovery, we uncovered the brand’s personality and audience alignment to inform both identity and voice. The visual identity features a heptagon frame symbol representing wisdom, balance, and self-actualization, supported by refined typography and a balanced color system. The site conveys clarity, confidence, and trust, reflecting the disciplined yet personal nature of the coaching practice.