Pathways Narrative

The Bill & Melinda Gates Foundation’s Pathways Narrative Project is a pilot initiative aimed at harnessing narrative change to drive programmatic and systemic transformation. Trasaterra developed a comprehensive suite of tools that included a web-based research application for narrative data collection and analysis, as well as a public-facing website to disseminate the project’s insights.

Our multi-year involvement extended beyond digital tools, encompassing messaging, collateral, infographics, and an animated explainer video. These assets served to articulate the project’s mission, enhance its reach, and contribute to the broader discourse on effective narrative change methodologies in programmatic transformation.