Saint Mary Grand

Saint Mary Grand is a comprehensive brand, design, and web campaign developed in collaboration with Fr. Andrew O’Connor to revitalize the presence of the nearly 200-year-old historic St. Mary Church in New York City’s Lower East Side as it prepares to celebrate its bicentennial. We expanded on Fr. Andrew’s original artwork to create a distinctive identity that included an emblem, signage, and collateral materials. The campaign culminated in a new website designed to attract the neighborhood’s diverse audience of young creatives, a kaleidoscope of ethnic communities, and visitors. This project successfully elevated the church’s visibility, fostering stronger community connections and enhancing St. Mary Church as a central place for spiritual and community activities.