Schoen Cooperman Research

Schoen Cooperman Research is a strategic consulting firm that helps its political, corporate, and advocacy clients execute change initiatives. The firm was formerly known as Schoen Consulting. We created a new brand identity to highlight SCR’s transition which showcases Carly Cooperman as partner with Doug Schoen (a well-known political analyst and founder of the company). Our branding goal was to communicate an established presence paired with a fresh, subtly progressive feel, reflecting the range of SCR clients.