Our brand compass
Identity before expression.
Cortype is Trasaterra’s methodology for uncovering authentic client identity and understanding how a brand can communicate with distinct audience cohorts. It gives brand, design, and web work a shared foundation.
Discovery
A clearer center creates more meaningful range.
When identity is understood, creative decisions stop being arbitrary. Voice, imagery, interaction, and messaging can vary for different audiences without losing the character that makes the brand recognizable.