We created a care-aligned brand identity for KellyCare Management that reflects their mission of guiding families to trusted healthcare support. The comprehensive design system is expressed through a warm, personality-focused microsite and identity materials featuring the cardinal—an authentic symbol drawn from the founder’s personal roots. Together, they help KellyCare Management connect with partners and talent
We designed and developed a unified digital platform for NBCUniversal News Group to serve as a central hub for press materials across multiple NBC divisions. Built on WordPress Multisite, the site allows each brand to maintain its own distinct CMS experience while sharing a cohesive visual framework. The result is a flexible, scalable infrastructure that
The Bill & Melinda Gates Foundation’s Pathways Narrative Project is a pilot initiative aimed at harnessing narrative change to drive programmatic and systemic transformation. Trasaterra developed a comprehensive suite of tools that included a web-based research application for narrative data collection and analysis, as well as a public-facing website to disseminate the project’s insights. Our
NBCU Academy is a journalism and content creation training program that builds a pipeline from classrooms to the newsroom and media industry. They also help professional journalists develop new skills and offer free online training and digital content, as well as hands-on programs at select campuses and in NBC News, MSNBC, CNBC and Telemundo newsrooms.
Saint Mary Grand is a comprehensive brand, design, and web campaign developed in collaboration with Fr. Andrew O’Connor to revitalize the presence of the nearly 200-year-old historic St. Mary Church in New York City’s Lower East Side as it prepares to celebrate its bicentennial. We expanded on Fr. Andrew’s original artwork to create a distinctive
The Soane Foundation supports Sir John Soane’s Museum in London through its programs which include lectures, travel, fellowships, and events. We designed and developed a revamped website to complement the visionary ideas of architect Sir John Soane. The site was built to facilitate and increase membership and fundraising.
Miras Search Partners is a boutique Executive Search and Recruitment Firm with over 20 years of experience specializing in the Pharmaceutical & Biotechnology Industry. We created a new brand identity and website to communicate its sage expertise in pharma + biotech recruiting.
NBC News Studios is a full-service production company that specializes in documentary storytelling and the occasional scripted project for platforms both inside and outside of NBCUniversal. Trasaterra created a dynamic new website to feature Studios’ world-class documentary film projects.
Many art fairs were postponed for the 2020-21 season because of the ongoing pandemic. The Winter Show, A Benefit for the East Side House, sought to maintain the continuity of its 67 year old Park Avenue Armory show by holding their annual event online. Building on our prior designs in collaboration with the Group M
Mazzola Lindstrom LLP is a legal firm with offices in New York and Los Angeles that represents US and international clients in litigation, arbitration, mediation and complex transactions. We created a new brand identity to reflect ML’s balance of creativity and classic refinement. The website expanded on those themes and was designed to communicate the
Schoen Cooperman Research is a strategic consulting firm that helps its political, corporate, and advocacy clients execute change initiatives. The firm was formerly known as Schoen Consulting. We created a new brand identity to highlight SCR’s transition which showcases Carly Cooperman as partner with Doug Schoen (a well-known political analyst and founder of the company).
New Narratives is a women-led non-profit organization that builds local news media through support for independent journalism and business model building in the Global South. We created the original visual identity and the most recent evolution of the brand, and subsequently translated the redesigned identity into the organization’s website to reflect the vision.
Certified Welcoming is a certification for cities. We created the naming, logo, identity and brand book for the program. We designed a manual that lays out the guidelines and recommendations for welcoming newly-arrived immigrants into communities. It’s intended for municipal administrators around the country.
Olde Hope is recognized as a leading source for exceptional examples of American folk and decorative arts and maintains one of the largest and finest inventories in the country. We created a new logo that combines classic elegance with contemporary style and communicates the confidence that comes with experience. We applied the identity in our
We pride ourselves on creating distinct brand identities which express the core values of our clients. Below is a comprehensive selection of our logo work.